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October 02, 2007
Judging a book by its cover
There is a reason for the fact that book covers have intricate title's and designs, and that the 'selling summary' is on the back. The brain actually processes the colors and patterns before you consciously read anything. Which in turn allows you to recognize and remember the book. To facilitate this process the cover is usually kept very clean (i.e. little text). Even the back cover is usually written with the mindset 'less is more'. This is especially intriguing, keeping in mind that the cover is the only the place where all the valuable content inside can be sold.
See this example and also notice the opening words on the backcover (even though it's blurry, I won't tell what it says, because it's a classic and you(r brain) will figure it out):
(Inner Navigation by Erik Jonsson, cover design by Erich Hobbing)
Posted by Almar at October 2, 2007 02:24 PM