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August 20, 2007
Dress to impress (your corporate website that is)
The role of the corporate website is changing. Some say it has even become irrelevant.
I think it's role should become to impress instead of to coerce; showcase 'what your made of' instead of 'what you make'. In terms of target audiences you should compare it to who sees(!) your corporate headquarters and who gets invited in (and gets to see what!).
The approaches can be different. You can fill your headquarters with art, or make the headquarters and art object in itself, like these real life examples:
Posted by Almar at August 20, 2007 03:20 PM